Project Brief
Braemark Brand Consultancy was tasked with rebranding Kevin Wilson Joiners to Kevin Wilson Master Builders (KWMB) to better reflect the company’s expanded expertise. The rebrand included a new name, visual identity, business cards, vehicle livery, signage, brand guidelines, a brand strategy, and a new website. This comprehensive update positioned KWMB as a modern, multi-trade master builder offering skilled carpentry, house building, renovations, and extensions.
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Scope of Work
Renaming: Transitioned from Kevin Wilson Joiners to Kevin Wilson Master Builders (KWMB), emphasising the company’s growth into a full-service building company with multi-trade capabilities.
Visual Identity: Developed a fresh, professional logo and cohesive visual elements that reflected KWMB’s expertise in carpentry, construction, and renovations, reinforcing their trusted, versatile reputation.
Business Cards: Designed sleek, professional business cards that aligned with the new brand identity, ensuring consistency in every client interaction.
Vehicle Livery: Created attention-grabbing vehicle livery to turn KWMB’s fleet into mobile brand ambassadors, maintaining the fresh, modern look across all touchpoints.
Signage: Crafted updated signage for KWMB’s office and job sites, reinforcing the new brand identity and ensuring visibility and professionalism on-site.
Brand Guidelines: Developed comprehensive brand guidelines covering the logo, typography, colour scheme, and tone of voice to ensure consistency across all materials and platforms.
Brand Strategy: Worked with KWMB to develop a brand strategy that positioned the company as a leader in its field, focused on attracting new clients and supporting continued business growth.
Website: Designed and launched a new website that aligns with the refreshed brand. The website showcases KWMB’s services, highlights their expertise in building and renovations, and provides an intuitive user experience that reflects their modern and professional approach.
Outcome:
The rebrand to Kevin Wilson Master Builders (KWMB) was a success, with a complete overhaul that positioned the company as a strong player in the building and construction industry. The new website serves as a key marketing tool, providing an engaging online presence that reflects the company’s expanded services. KWMB is now equipped with a cohesive, modern brand and a strategic platform to drive future growth.
